Marketing
Why property?
My great grandfather told my grandfather, and my grandfather told my father, and my father told me, “If I had bought property, I would be a rich man.” And what will you tell your children?"
No other investment vehicle offers similar potential for long term wealth creation and diversification as real estate. Especially in times of monetary insecurity, high state debts, and inflation, property offers the necessary protection to secure wealth. However, macro and micro location as well as structure are important. Land Union invests in top locations in large cities, and properties with long term rental structure.
The demographics, especially in the industrialised world, makes small and medium-sized cities appear questionable in terms of their future relevance. Urban life in its main elements will remain unchanged and large cities will offer stability and opportunities for growth.
Institutional as well as private investors value stable and continuous returns which especially among private investors are popular as a pension scheme.
Benefits of Real Estate Investments
• Stable, continuous returns
• Protection against inflation
• Diversification
• Long term continuity
• Wealth creation and protection
Private Buyer’s Tips
Focus should be on rental returns and liquidity. Only buy once you understand the market and are able to judge rental and sales demand. Commercial properties usually carry a different risk profile in terms of lettings and sales, and only make selected sense for private buyers. Central, inner city locations benefit from stronger demand than suburbs. Make comparisons to judge the price. New builds generally have better layouts and reduced overhead costs. Watch out for necessary repairs on older buildings. If you feel insecure, seek professional advice. Check your tax situation prior to buying and look at different options. Real estate usually offers attractive tax possibilities.

